I’ve got a buddy that works at a company called Pavegen. I had never heard of them so I had to look ’em up. Turns out they are pretty cutting edge. They’ve created a technology that harvests energy from people’s footsteps — crazy right?! Here’s the official explanation from the Pavegen website:
Every time someone walks over a Pavegen tile, renewable energy is harvested from the footstep. The technology converts the kinetic energy to electricity which can be stored and used for a variety of applications.
So they were working on a really cool project for America’s Cup Race in San Francisco and needed some help. They were creating an installation to show off their amazing new technology in a cross promotion with Lexus Hybrid.
The installation had a few requirements:
- It going to be outdoors for about a month
- Had to withstand the elements
- The graphics couldn’t fade in sunlight
- It had to be clean and easily washed
- IT MUST LOOK AWESOME
Here was our solution.
We printed the graphic on white vinyl with fade resistant UV ink. UV ink is good in direct sunlight for about 3-5 years. Then, we applied a thick lamination for extra protection against abrasion and chemicals so it can be cleaned and withstand the elements. We used a vinyl material with an aggressive adhesive that would stick to the wood structure throughout the life of the promotion.
For the graphics on the ground, we used a special non slip vinyl lamination that withstands many footsteps but is also safe.
And finally, IT LOOKED TOTALLY AWESOME!!!
We were proud to be involved in the project and believe that this project will increase awareness of the new technology and help to improve Pavegen’s branding. An all around success.
– If you have a project that you need help with, feel free to contact me at email@example.com or hit me on twitter @joshcornett