Case Study: Custom Point of Purchase Display


In another post, I wrote that it is tempting to reduce spending at the point of purchase marketing.  However, 2012 research by POPAI indicates that 76% of purchase decisions are made in store.

So, the question is —  how do you spend  those marketing $$$ to get the best ROI?

Well, here is just one idea.  We just wrapped up a really fun project for Biltwell and wanted to share it with you!  Using our state of the art equipment, we printed photos onto 3/4″ thick Medium Density Fibre (MDF) Boards and make them into an amazing turn head Point-of-Purchase Display.

Smart retailers know the impact bold, clean merchandising can have on their bottom line. With the Biltwell POP at work on dealers’ floors, enhancing the customer experience and growing profits has never been easier.

The Biltwell POP assembles in minutes with common hand tools. Slatwall hooks let dealers stock and display a full range of Biltwell parts and accessories for self-serve shopping. The unit’s compact design provides 47 square feet of wall space in a tidy 5’ x 2’ footprint.

A double-sided Biltwell shield logo extends above eye level to ensure visual impact, even in crowded showrooms. Full-color signage and photo panels on four of six walls provide ample branding, and the overall look of the Biltwell POP ties in with individual product packaging to unify the presentation.

To withstand the rigors of hard parts merchandising, the American-made Biltwell POP is precision crafted from ¾-inch thick MDF composite board. Each unit is packed flat and includes easy-to-follow instructions for final assembly.

This is a great application of direct print strategies & vibrant graphics that are sure to attract new customers & increase sales.