Windows that exist in retail stores present a huge opportunity for brands to increase their marketing presence at the point of purchase.
This is increasingly important according to new research from Nielsen, which explains that new product awareness is by driven in-store discovery (72%). Even more so than TV (59%) and print advertising (54%)!
So, window graphics are the perfect way to feature your business’s new products and promotions. And any retail stores or distributors that have windows, and aren’t being used, should be.
Jim Holloran, vice president of sales and marketing for Lintec of America, agrees. “It’s an advertising area; space that already exists,” he says. “With the technology existing today, if you can leverage UV or latex printing with the right substrates, you can turn glass into works of art.”
Window graphics are the perfect way to feature your business’s products, services, promotions, and even list your contact information or hours of operation.
Lets take a look at Malibu based apparel & lifestyle brand, Freedom Artists, to see how they are using window vinyls to increase sales.