How to order stickers and get the most bang for your buck!
This article explains step-by-step how to order stickers and get the most bang for your buck! There are several production factors that affect the final cost of the sticker. They be size of the sticker, total number of colors, shape of the sticker, and finishing options, which we’ll discuss below.
Now there is a difference between ordering stickers smartly and just ordering cheap-o stickers. We’ll explain how to get the best bang for your marketing bucks. Sticker production is the sum of materials, time, and labor.
We explain the important factors that affect cost of production and so you can use to your advantage to keep the cost down. And we still offer the highest quality materials and inks, and provide a high quality sticker that you can be proud of.
SIZE
Rule of thumb, the smaller the sticker, the lower the price per sticker. So a 2” circle sticker will cost less than a 3” circle sticker.
Generally stickers are printed on master sheets of vinyl, we use sheets sized at 20” x 27”. But we can also print on half or quarter sheets, it just depends on the quantity and size of the sticker. So find the sheet size and go with a sticker that efficiently utilizes the sheet to give the best yield. Or ask me or your sales rep to set it up for you. If you are working with me, just send me your graphics and we can create the most economical set-up for you.
NUMBER OF COLORS
Simple rule for this one: the fewer the colors, the less expensive the sticker. The least expensive option is a 1-color print on white vinyl. For example black on white or red on white, where white isn’t printed because we start with a white vinyl base. If you are going for most economical, keep the number of colors to a minimum.
SHAPE
To keep the cost down, I suggest using a stock shape, like a circle template or a square or rectangle. These shapes help maximize the space on the sheet, and you save on not having to produce a custom die. If you go with a custom shape, we’ll most likely have to produce a custom die. We charge for dies based on total linear inch of the steel rule that has to be used to create the die, so the less intricate the design, the lower the cost of the die. Dies generally cost $115 – $300 depending on the art and the quantity, but sticker dies can cost up to $1,000 if you really want to get crazy.
FINISHING
There are many different finishing options available like lamination, back printing, custom packaging into custom sticker packs, but to keep the cost down, you’d want to pass on all these. If your stickers are for promotional use and as giveaways or as a gift with purchase, simple is better. That means don’t add lamination or any other finishing options.
Stickers among other ad specialties have the lowest cost per impression next to bill boards. How can that be?
Well our stickers, printed with the highest quality UV ink and white vinyl, can last 3-5 years in direct sunlight before fading. And lets say you order your stickers strategically where you can get the cost down to say $0.08 per sticker. We can get the cost lower, but lets use $0.08 for this example. That begs the question, of a strategically placed sticker in a high traffic area, of how many freaking eyeballs are going to your $0.08 sticker over the next 3 years??
That is assuming of course that nobody rips it down or places a sticker over yours, in that case let the sticker wars begin!
Cheap stickers fade in the sun, they peel off quickly, are printed with the wrong colors, have poor registration, and are cut badly. The stickers that we produce are the highest quality printed by an industry leader.
I’ll leave you with a quote by Aldo Gucci “The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.”
If you want to get a quote or just want to talk about how awesome stickers are or want to get a sample pack, hit me up here.