The Outdoor Retailer Trade Show Winter Market 2014 took place January 21st-24th and I was in Salt Lake City to attend.
The Winter Market is generally focused around… well… winter, and there’s a great deal of companies to visit and new products to see.
Buyers flooded the show flow for four days to discover outerwear companies, hardgood manufacturers, footwear, and apparel brands. With over 25,000 attendees, it’s a great time for the brands to connect with key retailers and distribution partners, and show off new lines to open new doors.
As stated in the OR Winter Market Show Overview, OR is where orders are written, new accounts are found, connections are made and winter sports products brands are launched. Outdoor Retailer has proven to be the leading growth vehicle for brands interested in progressing into multiple channels of the outdoor marketplace.
Even retailers alike have positive things to say about the show…
“Outdoor Retailer is the perfect place for us to connect with people and reps who we still need to finalize orders and other
details with because anyone and everyone we do business with comes to this show. The show is the one thing we consistently and proactively do to find new products and connect with companies we wouldn’t hear from or know about otherwise.” – Erika Doane, The Backpacker’s shop
Check out the link to the 2014 Summer Market back in Salt Lake City. See you in the summer!