The International Association of Skateboard Companies (IASC) held their 6th Annual IASC Skate Summit at Sheraton Park Hotel in Anaheim, CA. This is a forum where experts from both within and outside the skateboard industry gather to give new perspectives, ideas, and share market knowledge to grow their companies.
There were industry big wigs, skate enthusiasts, service providers, & pro skaters all there for the betterment of the sport of skating. There were lots of statistics & market data provided, but mostly I had a few take-aways that I wanted to share:
There 6.5 million skaters in the US, 88% of which are under 25 years of age.
77% of skateboard manufacturers sell direct to the consumer.
One of the highlights of day 1 for me was hearing Bobby Kim, Co-Founder of The Hundreds explain how skateboarding is up for grabs, & encouraged some of skateboarding industry leaders to stop talking and start taking. He was basically calling out the entire industry for succumbing to outside influences & market conditions by veering from skateboardings artistic & anti-establishment roots.
Controversial? Yes. True? Depends on who you ask. Compelling? Definitely. When asked by a member in the crowd how The Hundreds expected to stay cool for years to come, Booby explained that it’s not about being cool. It’s about having an authentic connection with your following — being transparent.
I’m not doing it because it’s cool, I’m doing it because it’s me.
-Bobby Kim, Co-Founder of The Hundreds