Windows that exist in retail stores present a huge opportunity for brands to increase their marketing presence. In this article we explore the most popular options on how to use window stickers at retail.
Window stickers are the perfect way to feature your business’s products, services, promotions, and even list your contact information or hours of operation.
When it comes to marketing using retail window stickers, we’ve got options a-plenty.
Firstly the vinyl window wraps are window stickers where you can choose from perforated or non-perforated window vinyl. I wrote an article about how to choose the best window vinyl for your job, and you can check it out here.
If you are looking to make a more unique look, you can explore die cut stickers. Die cut stickers come on a variety of material that can be printed or not. The vinyl sits with the adhesive face down on a sheet of wax paper known as a liner. Then on top of the vinyl there is the lamination.
The lamination is also known as transfer tape or pre-mask for application of the vinyl sticker to the window.
Low-tac decals are another option if you have a campaign for 3-6 months. Low-tac decals use adhesive but are not as sticky as our permanent adhesive.
For a less permanent solution, a static cling decal might be the way to go. Static cling decals adhere to the window without an adhesive, but rather using static developed from the sticker material and the window. It is a non-permanent solution and is best for marketing campaigns that will exist for a month or so.
One of my personal favorite window sticker options is the authorized dealer window sticker. Authorized dealer window stickers are where a customer can read a message when they enter the retail store and when they exit the retail store. Also known as a double face decal or a two-sided sticker because it can be read from both sides of the decal.
Many brands use these stickers as “Sold Here” message and you can generally find these decals near or on the entrance to the retail store.
Windows at retail are huge opportunities and window stickers are a great way to take advantage. Any questions or comments, hit me up here.
Find care and take care.